6 Zoom Tips to Improve Video Conference Calls

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› blog › 3-reasons-why-zoom-provides-the-best-video-c. 7 reasons to choose Zoom · There is no need for dedicated software · Maintenance and management costs are free and cheap · It does not depend on.
 
 

 

Why zoom is the best video conference – why zoom is the best video conference: –

 

Video conferencing adoption is booming. Users today are selecting technologies that offer simple hassle-free experiences. They refuse to give in to a maze of clunky applications at work. From its early days, Zoom adopted the notion of making video communications simple and frictionless as its mission. And that unwavering focus has paid off. The company has seen exponential growth and its brand has become synonymous with cloud video conferencing.

Zoom continues to deliver impressive growth that far outpaces its competition. In , it is on track to deliver 45 billion annualized meeting minutes compared to 20B last year. Well, not really. It has been several years now since the epic battle began with hard-to-use and complex video conferencing.

Most video meetings not only start late but often leave users frustrated and IT teams strained. As a result, audio-only communication has become the de-facto mode for virtual meetings.

Zoom is changing this. The cloud, mobile, and AI revolution has changed user expectations. Users are now accustomed to great UX in their personal communications and will accept no less at work. The consumerization of video has led to an exploding demand for hassle-free video conferencing that empowers users to connect from any device with a click of a button. Zoom understands the burgeoning UX movement and makes video communications at work as simple and possibly even as much fun as consumer apps.

Make it simple, make it present everywhere, and make it fun….. Video communications builds a culture of trust. Zoom has become attuned to the nuances of the users, building a fast growing and loyal base that has historically not been well served by incumbents.

Yuan leads by example and has been passionately outward-directed to customers and employees. This single platform approach offers a simple and consistent user experience across desktops, executive offices, open spaces, huddle rooms, large conference rooms and mobile devices. Zoom takes a carefully measured approach to product development.

The Zoom team obsesses over usability and does not add bells and whistles to make its product bloated and complex. Zoom understands the critical role AI will play in all aspects of business to make meetings smarter, intuitive and eventually predictive.

The company launched Machine Learning-based recording transcripts feature in early Last week, it launched its improved virtual background feature, which enables users to display an image of their choice as their background during a video call, ensuring a distraction-free experience without a physical green screen.

By integrating its audio, video and web collaboration capabilities with a broad spectrum of best-of-breed communication devices e. Zoom has also announced strategic partnerships with Atlassian and Dropbox. This involves financial investments from Atlassian and Dropbox in the co-development of embedded workflows. The Zoom and Dropbox integrated experience provides instant, real-time video communications within content storage and sharing.

Similarly, with the Zoom and Atlassian Jira Ops integrated workflow, users can start a Zoom meeting directly from a Jira Ops ticket when an incident occurs. A log of the meeting, including its recording and transcription can be appended to the ticket. This integrated experience will provide instant video communications in the Jira Ops system, allowing IT and software teams to work together to quickly respond to and resolve incidents.

Zoom knows this and is not afraid to splurge when it comes to spending marketing dollars on building a global brand. Zoom has achieved this feat with innovative marketing that has generated solid brand awareness and customer mind share.

In exchange for its technology, Zoom receives branding exposure with its logo on the scoreboard and on digital signage at Warriors home games. With its creative marketing, not only has Zoom accelerated its sales but has also gained brand recognition that very few companies can achieve.

The strategy and tactics that work in the early stages of a new company must evolve significantly as the business scales up. The most prominent challenge being the ability to keep up with the rapid growth in a highly competitive market. In addition, Zoom would need to fight for long-term staying power given the reach of its closest competitors, Cisco and Microsoft that have the wherewithal to dominate with end-to-end product software portfolios and economies of scale.

While, Zoom has been focused on building strong technology partnerships, it has yet to lay out a comprehensive distribution strategy for its channel partner program. The company primarily relies on direct sales today. Zoom must build a large global channel partner network and it must do so quickly, in order to continue growing its reach and market penetration.

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